The author Lisa Apollinski, dubbed the futurist of digital content in the United States, runs an agency called 3 Dog Write. During an in-person interview, he predicted the following. Every year, there are more technological trends that entrepreneurs should pay attention to. Business owners who stay ahead of the curve could even find new levels of success in marketing.
Here are 10 trends we think small businesses should take advantage of this year. According to the State of Conversational Marketing report from the revenue acceleration platform Drift, nearly 42 percent of consumers use conversational AI and chatbots to make purchases. However, most of the small business owners surveyed said they didn't use technology. Social media platforms are already vitally important channels for digital marketers, with more than 4.26 billion people using social networks around the world.
That number is expected to exceed 6 billion by 2027, which will give social networks great staying power as an element of all digital marketing efforts. Google may have delayed its “no cookies” plans until 2024, but a future without cookies is still on the way. Google plans to launch a cookie-free tracking feature next year, but some of the first tests are expected to begin sooner. The company is currently trying to balance the needs of users, advertisers and publishers by developing its tracking system without cookies, which is not an easy task.
Brands that include diverse people in their marketing campaigns tend to get better sales across all demographics. For example, an Adobe study showed that 61 percent of consumers stated that diversity in marketing and advertising was important to them, and that 38 percent were more likely to sponsor brands that ran diverse marketing campaigns than those that didn't. Generation Z places special emphasis on racial and gender diversity in marketing and expects brands to participate in conversations about social equity, suggesting that these trends have great staying power. It is important to prioritize the impact of investments in MarTech by focusing spending on emerging technologies that accelerate marketing processes as marketers prepare for more complex and cutting-edge topics in the coming year.
Changes in technology haven't altered the basic concepts of marketing, but new technology magnifies every success and every failure. The Alpha Generation is not only connected to their classmates through social networks, but they are also socially aware and aware of global problems, such as climate change. MarTech360 covers marketing technology news, editorial ideas, and digital marketing trends from around the world. While many marketing principles remain the same every year, the tools companies use to achieve marketing success vary greatly over time.
Adamson explained that, while new and sophisticated marketing tools are introduced every year, word of mouth marketing is still important. To increase brand engagement and exposure among millennials and members of Generation Z, marketers use bite-sized movies, such as TikToks and Instagram videos. Write on topics related to innovation, technology, or even the latest market ideas. New influencer marketing platforms will hit the market, podcasting technology will explode, the automation of advertising campaigns will be standardized, and marketers will prepare to reshape customer interaction with smarter and more focused interactions.
Social networks and virtual communities play an essential role in the lives of the alpha generation; therefore, marketers must implement interactive campaigns based on social networks that interact with the alpha generation wherever they are in the future. According to the Gartner study, by 2025, 70% of newly created business applications will use low-code or no-code technology. Marketers will need to start adapting to voice searches, which currently account for 20 percent of mobile searches, and that number is expected to continue to grow, similar to how mobile devices have done. With an MBA in marketing, you have the tenacity to deal with any topic with great enthusiasm and zeal.
Join the world's top business and IT leaders for up-to-date information on accelerating technological growth in a new era of technological transformation and trends. Because it can keep the viewer engaged for longer than static posts, video-focused content is becoming an increasingly important priority area in social media marketing. .
